How the AFL expanded its national live stream content across the NAB League using LIGR's platform.
Australian Rules Football
Case Study
Data: Champion Data
Production: AFL Media and Sports Recording Services
Rights Holder: The AFL
Output: NAB League App and Youtube
Graphics Workflow: LIGR into SimplyLive ViBox on-site through NDI + LIGR into CloudMix off-site
Streaming Encoder: Dejero and LiveU Solos
LIGR and the AFL teamed up for the first time to produce an entire season of the newly launched NAB League in 2019. The NAB league is the national competition that sits directly under the AFL’s premier competition.
LIGR, connecting to the Champion Data API, is being used to automate the entire graphics and in-game brand campaign workflow.
This solution has allowed the AFL to expand it’s horizons in producing professional content at scale. Only by providing a professional, engaging and cost-effective solution through LIGR is this possible, with commercial success infinitely greater than what was possible before.
“We heard about Live Graphic Systems and their world-class product and service and thought it was the perfect fit for the AFL to expand its coverage of the newly launched NAB League. We have successfully launched the season using LIGR's automated graphics platform triggered through our official data supplier, Champion Data. We have now proven there is a great interest and previously starved audience for U18 Australian Rules Football nationally and are now able to provide highly professional and engaging live broadcasts that would have been extremely difficult and cost prohibitive with traditional solutions. We are now attracting commercial partners to support our broadcasts and are looking forward to a long exciting relationship into the future"
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